Friday, 25 January 2013

Avoid Costly SEO Mistakes


Avoid Costly SEO Mistakes

Author: Xeno Talbot
No one likes a cheat. Whether they are in the school playground, sports field, political offices or corporate boardrooms. Taking the shortcut to success by dishonest means might seem like a good idea at the time and may even see you gain an advantage over your competitors. But the length of time that that advantage lasts for is dependent on how long it takes for you to get caught, and once caught, you will probably lose a lot more than you stood to gain.
People will lose trust in you, and your credibility will be reduced to zero. This is especially true in the online world of the world wide web and in particular; search engine optimisation (SEO).
Since the inception of the web, there has been a continuous procession of cheats who use dubious SEO methods to increase traffic to their websites. As their underhand tactics become more devious, search engines such as Google and Bing have developed complex algorithms in an attempt to thwart them.
These algorithm updates raise the standards for quality SEO strategies, and the ramifications of using suspect tactics have become more austere with sites disappearing completely from the search engine result pages (SERPs). As in many walks of life, the overwhelming majority are seeing tighter and more restrictive measures being introduced because of the few cheats.
The upshot of this is that websites have been penalised by a drop in search engine rankings even though they haven't knowingly broken any content compliance rules or SEO etiquette.
Unfortunately, there are still many website owners who unwittingly break the rules set out by the search engines and suffer a negative reaction in SERPs as a consequence. There are many pitfalls that website's can fall into; some are more obvious than others. One such misdemeanour is duplicate pages.
This is when a website can be viewed through different URL's such as www.somewebsite.com and somewebsite.com. A search engine will see these as two different websites with identical content and penalise them with a drop in rankings. There are simple solutions to this problem, but many website owners don't always know it has become an issue. Another common mistake that could hamper a website's ranking is the multiple use of H1 headings. It is important to only use one of these on each page. Subsequent headings should be H2's H3's etc.
Other potential hazards are:
  • Out of date sitemaps
  • Poorly written Meta tags
  • Too little content
  • Poor quality back links
  • Keyword stuffing
Whatever the purpose of your website; whether it is selling products, promoting causes or an information site, having a sound SEO strategy is vital to ensure your website is visible to potential visitors. If you do not have the knowhow to identify and fix issues that may be hampering your search engine rankings, there are many websites available that can point you in the right direction. If it is a matter of time or resources (and SEO can be very time consuming), you could employ an ethical SEO agency to make sure that your website complies with search engine standards and enjoys a high and sustained presence in the search engine result pages.
By employing the right search engine optimisation agency, you can maintain your websites authority and integrity. This is a small price to pay when the alternative is seeing your website vanish from the search engines due to poor compliance.
Article Source: http://www.articlesbase.com/seo-articles/avoid-costly-seo-mistakes-6421508.html
About the Author
HROC devise search engine optimisation campaigns tailor made to fit our client's specific requirements. Using ethical and search engine friendly methods, HROC have the expertise to make sure you have an enviable presence in all major engines. Contact us by clicking here to find out how we can boost your rankings.