How Can Toll Free Numbers Benefit Your Organisation?
By Jason Lagden
Credibility, memorability and portability - these are the three main ways in which having a toll free number can benefit your organisation. When customers see the call to action in an advertisement, they are more likely to respond if the contact telephone number is toll free. Why? Primarily because a toll free number by definition is free of charge to the caller because the company that owns this telephone number pays for all the calls received on this number. Another reason why the telephone numbers prefixed with the digits 1800 can dramatically improve customer response rates is because they bestow an image of credibility on the company that owns it. Traditionally 1800 numbers have been associated with well-established national or international brands and customers have been primed to associate them with professional and reliable organisations. Therefore, even a small or medium sized business entrepreneurial venture or start-up company can create an impression of being an established company by including a toll free number in its marketing communications.
Another advantage of having a toll free number is that the company can choose the numbers that follow 1800 so that they customers can easily remember them. An ingenuously clever way of improving the memorability of a toll free number is to use phone words. Phone words are also known as vanity numbers and are nothing but numbers that represent a corresponding letter of the alphabet in an alphanumeric phone dial pad. So for example, a company's name can become part of the call to action as in 1800 VANITY which is actually 1800 826489. Instead of featuring the company's name in phone number, it can feature the business category main product benefit such as 1800 FLOWER which represents 1800 356937 or 1800 HEALTH which is 1800 432584. It is a proven fact that it is easier to remember a word which has meaning than a random meaningless string of numbers. Therefore, customers are more likely to call a phone word because it aids in creating better recall value than a number.
For a dynamically growing business organisation, toll free numbers provide the benefit of portability. Since these numbers are not attached to a specific landline but are "virtual numbers," they can be routed to or forwarded to a specific landline or mobile number called an answering point. A toll free number can have one or more answer points and the calls can be configured to be received at the answer points according to the origin of the call or the time of the call. When a company opens a new branch or office, it can simply configure calls received on the toll free number from a particular area that is serviced by the new branch or office to be redirected to its new telephone number. Thereby presenting a consolidated telephone number at all times to the customer irrespective of the number of offices or branches it has.
A toll free number can dramatically increase the response rate of your advertisements. With extremely affordable business telephone numbers from V Telecom Australia, even small businesses and entrepreneurs have the opportunity to portray a national presence with a 1800 number. Visit their website for more details.
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