How to Define Your Niche and Audience for Search EngineAuthor: Sammy Robinson
As you may know, choosing the appropriate keywords when setting up your search engine marketing campaign can make the difference between wasted money and targeted success. Well-chosen keywords and phrases will ensure that your products and service are found by the right potential client who are looking for your services or tending to buy your products.
Unfortunately, today it's not enough to figure out the keywords that make up the essence of your business. If your industry is competitive (such as, for instance, online marketing and Web design), there are lots of sites competing to be on the top for these terms. Luckily, Web surfers have become more and more conscious of the need to make their search specific – people who are serious about their search look for "web design price" or "Minneapolis web design quote" instead of just "web design". Therefore, it gives a bit more variety to optimizers. Therefore, generic keywords are usually not the best approach. As a rule, it's better to focus on niche keywords related to your product or service.
There are highly specific keywords that people don't search for often but when they do, getting that traffic is very important since these visitors are targeted and will most probably convert into customers. On a regular basis, these are things like actual product names (e.g. "HP Compaq C700" or "toshiba dvr620 dvd recorder/vcr combo Lookboard"). If someone searches for the specific name of a product, there is a high possibility they are looking to make a purchase. So, those keywords can bring serious profit. If you are running an affiliate site or an online store then this can be very important.
For instance, your site deals with web design and internet marketing service. You want it to be on the top when people enter into search boxes "web design" and "internet marketing". These are your strategic keywords for the whole site. Each page of your site can have (and should have) its own strategic keywords, depending on the content. For instance, one page deals with "affordable web design", the second one with "internet marketing tips", etc. It makes a lot of sense to optimize each page separately for different strategic terms. This means targeting each page to a specific search term that relates to the overall theme of your site. In my example of web design we'll target each page to a suitable market that is looking for a certain kind of web design. Thus, we'll be competing with fewer websites on the same keywords, and each web pages will be optimized for terms people actually use when searching. This will also bring much better results than optimizing your whole site for "web design".
The next thing to point out is local targeting. For example, if you're optimizing a Web development site whose owner is located in Minnesota, Australia, using keywords such as "Minnesota web design" or "Web development services in Minneapolis" will make search engines refer most people from this location to your site because lots of people tend to search services or products locally.
In conclusion, strategic key phrases should always consist of at least two words (but it's even better to have 3-5 words, as that's the average length of a search phrase). Start with finding the most general terms characterizing your business, then break into more specific ones and optimize each page for the most specific term characterizing this page. Where possible, you may pick up target keywords by using product name.
Article Source: http://www.articlesbase.com/internet-marketing-articles/how-to-define-your-niche-and-audience-for-search-engine-6415235.html
About the Author
Sammy Robinson is a part of WEB DESIGN VALLEY LLC. which provides custom web design at reasonable prices and is always up-front about our affordable web design services. We list our web design costs right on our website, so you can do price comparisons Online. Our Minnesota web design firm custom builds professional websites – including Ecommerce, Blog, and Mobile Websites - that are easy to self-update and manage, with integrated content management systems (CMS) such as Drupal, Joomla, Magento, and WordPress. Contact our Minneapolis SEO Company today. For web design quotes, please call 612.590.8080