Saturday, 23 February 2013

Increase Your Website's Traffic Using SMO Tactics

Increase Your Website's Traffic Using SMO Tactics

Author: Rachel Bilson

Websites are meant for reaching out to the online population and a better website reaches out to greater mass. It is as simple as that. So, it can also be said that if your website is not getting the right amount of traffic, then something is wrong with your site. As you can see, the better sites always have great traffic, for example Google or Yahoo. This also leads us to deduce that if the quality is good, then the website will draw traffic. Thus, no or less traffic can also mean that the site's quality is not great at all. In this article we will try to find out a few aspects of websites which can positively have an effect on the traffic to your website.

There is nothing like a good site content-wise. Content was, is and shall be the leading factor which will influence the traffic. Generating great content is not a child's play either. It must be informative, handy, useful & resourceful and should give the end user a positive experience. Also these contents are to be really up to date as Google is placing importance on the latest information. This is due to the fact that the world is changing fast and information which were valid earlier may not be the same today.

Now that you are armed with a good content, the next step is to take it to the larger world audience. This can involve many steps but nothing is faster and simpler than to spread it using social media. Social media optimization (SMO) has emerged as the second biggest SEO trend and this is influencing the total SEO process so much that people are already calling it the future SEO. This process involves two way approach, the on page and the off page.
The on page issue is to be taken care by the developers. There should be buttons next to the content for every type of social activity like sharing and appreciating. For example, in a well and socially designed webpage there would be Facebook Like and Share button, Google Plus +1 and riser Buttons, Twitter, Stumbleupon and various other buttons. The purpose is simple, the reader can easily perform those actions without leaving the page.

The off page actions would be like sharing the content in appropriate circles and groups in popular Social networking sites likeFacebook and Google Plus. If the content is good, it is sure to catch some attention and Google is considering this 'attention' seriously.